The trusted transaction layer for the creator economy.
PAIDBY was built around a simple belief: trust is the missing infrastructure layer in the creator economy. As more brands work directly with independent creators, public figures, and experts, the market needs a safer way to discover talent, structure deals, verify delivery, and release payments.
Make every transaction in the creator economy safe, verified, and fair — for both sides.
To become the trusted transaction layer for creator commerce globally — the default rails for talent-driven business.
Founder story.
Erick Benamu, known as EB7, spent over a decade inside the creator economy — working with global brands, helping public figures structure partnerships, and watching the same problem repeat at every scale: trust.
Brands kept overpaying for unreliable talent. Creators kept delivering work and waiting months to get paid. Deals lived in DMs. Invoices lived in inboxes. The industry was running billions of dollars on infrastructure that never existed.
PAIDBY is the platform he wished existed: a curated network where every applicant is reviewed, every transaction is protected, and both sides know exactly where they stand.
The creator economy is the next major commerce category.
Brands now spend hundreds of billions of dollars working directly with independent talent. The infrastructure to do that safely — discovery, contracting, escrow, verification, reputation — has not existed in one place. PAIDBY is building it.